App
Threads
What it is
Threads is a text-based social app from Instagram, built for short posts and public conversation. Accounts connect to Instagram, and the feed mixes people you follow with strangers the algorithm surfaces.
What they actually see
A scrolling feed of short written posts with photos or clips attached, each with reply, repost, and like buttons, plus topic communities a kid can join around interests like a sports team or a musician. Tapping any post opens a branching thread of replies from people they do not know, and anyone can quote a post to comment on it publicly.
In this one
- Chat with strangers
- Social pressure
- User-made content
- Ads
Why kids love it
It is where jokes, fandom arguments, and reactions to a big moment show up in real time, and posting a one-line thought feels lower stakes than making a whole video.
Worth knowing
Rated 12+, with public replies from strangers by default; accounts can be set to private and Instagram's teen account settings carry over, which is worth checking together.
One way in
Threads seems like it's mostly people arguing about stuff. What's the funniest thing you've seen on there lately?
What a parent should know at a glance
- Store rating
- 12+
- Genre
- Social Networking
- Artist
- Instagram, Inc.
Stated by the platform itself, not by us.
In the platform’s wordsDiscover new perspectives and connect through conversation on Threads. See what people are talking about right now—from niche interests to big moments. With communities, you can find people who also care about your interests on Threads. Reply, listen, share or just follow along. Here’s what you can do on Threads: ■ Start a thread, share your take Have something on your mind? Take it to Thread
The trajectory
From our tracker’s history, refreshed every six hours.
Where it’s charting now
🇺🇸 #10🇳🇴 #21🇫🇮 #23🇪🇸 #25🇮🇹 #26🇫🇷 #32🇩🇪 #36🇳🇱 #40
Best current chart position in each country we watch.
Also moving this week
The Sunday briefing explains what all of this means for your house: join free.